This paper argues for the importance and value of digital activism. We first outline the arguments against digitally mediated activism and then address the counter-arguments against its derogatory criticisms. The low threshold for participating in technologically mediated activism seems to irk its detractors. Indeed, the term used to downplay digital activism is slacktivism, a portmanteau of slacker and activism. The use of slacker is intended to stress the inaction, low effort, and laziness of the person and thereby question their dedication to the cause. In this work we argue that digital activism plays a vital role in the arsenal of the activist and needs to be studied on its own terms in order to be more fully understood.